1.5% SMART LISTING FEE
Full-Service 1.5% Listing Fee in the Triangle, NC
Sell your home with thoughtful preparation, strategic pricing, professional marketing and experienced negotiation—all focused on maximizing your net proceeds and helping you keep more of your equity.
Blue Orchid Realty provides full-service listing representation with a 1.5% listing-side fee for homeowners throughout Cary, Apex, Raleigh, Holly Springs, Durham and Chapel Hill.
The 1.5% fee covers Blue Orchid Realty’s listing-side services. Buyer-agent compensation, if offered, is separate and negotiable.
A BETTER SELLING MODEL
A Low-Commission Realtor, Without the Limited Service.
Blue Orchid Realty combines thoughtful home preparation, local pricing analysis, polished marketing and experienced negotiation in one complete listing service.
Emme Zheng leads the pricing, preparation and negotiation strategy for every listing, supported by a team that keeps marketing, showings and the transaction moving smoothly through closing.
LISTING-FEE CALCULATOR
See the difference for your expected sale price.
Adjust the comparison rate to review illustrative listing-side fees. Actual fees and services vary by brokerage.
On a $650,000 sale, a 1.5% listing-side fee saves $6,500 compared with 2.5%, and $9,750 compared with 3%.
Figures are illustrative and cover the listing-side fee only. Buyer-agent compensation, attorney fees, NC excise tax and other closing costs are separate. Ask for a seller net sheet to see your estimated proceeds.
EVERYTHING YOUR SALE NEEDS
What the 1.5% listing fee includes.
A complete, hands-on service — not an MLS-entry package.
Design-Driven Preparation
Clear priorities for presentation, layout, lighting, repairs and high-impact improvements.
Showing Management
Organized access, seller communication, buyer feedback and timely follow-up.
Strategic Pricing
A property-specific CMA shaped by condition, competition, buyer behavior and neighborhood trends.
Offer Strategy and Negotiation
Careful evaluation of price, financing, contingencies, timing and estimated net proceeds.
Professional Marketing
Photography, floor plans, listing copy, MLS exposure and broad online syndication.
Contract-to-closing Support
Guidance through inspections, repairs, appraisal, attorney coordination and funding.
COMPARE THE SERVICE — NOT ONLY THE PERCENTAGE
The same full service.
A more efficient fee.
Most Triangle sellers compare three models. A flat-fee MLS service costs the least but leaves most of the work to you. A traditional listing provides full service at a higher fee. Blue Orchid Realty provides the same full-service representation at a 1.5% listing-side fee, so you don’t have to trade service for savings.
Comparison
Flat-fee MLS
Blue Orchid 1.5%
Traditional listing
Listing-side fee
Upfront fee, sometimes plus a fee at closing
1.5% of sale price
Often 2.5%–3%
Pricing strategy
You set the price
Property-specific CMA from a broker
Agent-led
Home preparation
On your own
Design-informed prep plan
Varies by agent
Photos and floor plans
Usually extra or DIY
Included
Usually included
MLS and online exposure
Yes
Yes
Yes
Showings and feedback
You manage them
We manage them
Agent manages them
Offers and negotiation
You negotiate
Broker-led
Agent-led
Contract to closing
You coordinate
Fully coordinated
Agent coordinates
Best for
Experienced sellers who want to do it themselves
Sellers who want full service and to keep more equity
Sellers who prefer a traditional fee
250+ successful closings across the Triangle
A selection of recent sales across Cary, Raleigh, Apex, Holly Springs, Durham, Chapel Hill and Greater Triangle Area.
“Emme guided me through the entire selling process, from staging the house with live plants to closing. Blue Orchid Realty is truly full-service, with a transparent 1.5% listing fee and no hidden gimmicks.”
Amber & M. W. · Sellers · Durham, NC · 2024
SELLING WITH BLUE ORCHID REALTY
Our Listing Process, Step by Step
From consultation and preparation to negotiations and closing, every step is designed to help sellers make informed decisions and move forward with confidence.
Initial consultation
We walk through your home, discuss your timeline, and give you a clear picture of the market and what to expect — before making any commitments.
Marketing and showings
MLS listing, full web syndication, active showing management, and real-time feedback — with clear communication throughout.
Pricing strategy
A full comparative market analysis — neighborhood trends, recent sales, active competition, condition, and upgrades — to arrive at a price that attracts real offers.
Offer review and negotiation
Skilled offer evaluation, price negotiation, repair requests, appraisal management — with your net proceeds guiding every decision.
Preparation and photography
Designer-guided prep and staging recommendations, followed by editorial-quality photography and floor plans before your home goes live.
Closing and funding
Coordination with your attorney, lender, and the buyer's team — clear guidance from contract to keys, through funding.
COMMON QUESTIONS
Frequently Asked Questions About 1.5% Listing Fees
What does the 1.5% listing fee include?
Is 1.5% full service?
How does buyer-agent compensation work?
Will a lower listing fee affect my marketing?
Who actually handles my listing?
Why does Blue Orchid Realty offer a lower listing fee?
YOUR TRIANGLE LISTING AGENT
Meet Emme Zheng.
Emme Zheng is the Broker-Owner and Broker-in-Charge of Blue Orchid Realty.
With more than 14 years of Triangle real estate experience and over 250 successful closings, Emme helps sellers understand how buyers may respond to a home’s layout, condition, finishes and overall presentation.
She holds the SRS® Seller Representative Specialist and ABR® Accredited Buyer’s Representative designations.
Bilingual service in English and Mandarin Chinese.
PROPERTY-SPECIFIC SELLER REVIEW
What could your home sell for — and what might you keep?
Talk with Emme about your home’s likely value, preparation priorities and estimated net proceeds.
Call or Text: 919.592.8811
Email: emme@blueorchidrealty.com